HISTORY

With over 30 years of experience in the ice cream industry, Alejandro Andrade is the creator and promoter of the identity of the famous “La Michoacana” ice cream parlors. In the last years, he has dedicated himself to counseling and encouraging different generations of new business owners and entrepreneurs involved in the industry.

His great career as a relentless businessman has allowed him to develop new projects and successful brands focused on transmitting the art and knowledge of a delicious tradition as is the production of ice pops, ice cream, and flavored water made with natural fruit.

Nowadays, "MICHOACÁN A PEDIR DE BOCA" is a unique and successful business model that has international importance, and comprises the experience and professionalism of master ice cream makers.

FUN FACTS

• “La Michoacana” ice pop shops originated more than 60 years ago in Tocumbo, Michoacán thanks to a homemade recipe to prepare artisan crafted ice cream.

• In 1942, the first La Michoacana ice pop shop was opened in Mexico City, next to the Palacio de Lecumberri.

• In 1959, the ice pop shops start making and selling flavored water.

• In 1960, the ice pop shops are called by different names: La Flor de Michoacán, Lindo Michoacán, Las Delicias de Michoacán, La Fuente, and of course La Michoacana.

• In 1990, based on an academic project created in ITESO University by Alejandro Andrade and two classmates, the project that would position the symbolic doll or Tarascan girl was born.

• In 2006, Alejandro Andrade sends to Chicago, USA the first modernized ice pop machine, POP CREAM.

• In 2016, "MICHOACAN A PEDIR DE BOCA" is born as a new project. In addition, a comprehensive system is created, along with a business model, and the identity's protection of the brand throughout the Americas and Europe.


La Michoacana, history of Tocumbo's ice pop makers
"Many ice pop makers, with the good intention of preserving the brands, registered them personally, since there were no agreements among them. However, many have adopted as a symbol the image of a Tarascan girl with an ice pop that Alejandro Andrade developed and promoted, and that can now be seen in many ice pop shops around the country."

The Arizona Republic
When Alejandro Andrade realized that people thought that a single family was the owner of "La michoacana" ice pop shops, he saw the opportunity of creating a business model. Nowadays, his firm sells uniforms, containers and ads with the logo to many thousand ice pop makers that carry this name.

Expansión 500
Industrias Alto and La Tocumbita are some of the companies founded by Alejandro Andrade to provide image and machinery services to "La michoacana" ice pop shops. The image of "La michoacana" ice pop shops spread on a large scale among ice pop shops where Andrade did not have any control of its use. Therefore, he established a business model that is to date being optimized to achieve success.

MB Magazine
The state of Michoacán is known for its famous ice cream and ice pops thanks to "La Michoacana" ice pop shops. It owes its success to the large number of businesses that you can find around the country. Through Alejandro Andrade's business model, we want to standardize all ice pop shops that have the name "La Michoacana".

INVESTMENT STRATEGY

For MEXICO starting from $485,000 pesos
For USA starting from $27,000 dollars.


Your own business
You're still on time to create a patrimony for your family
and build a great legacy. Our packages include everything you need
to start operating in an ideal way your own ice pop shop.

DO YOU WANT AN EXQUISITELY
SUCCESSFUL BUSINESS?














HISTORY

With over 30 years of experience in the ice cream industry, Alejandro Andrade is the creator and promoter of the identity of the famous “La Michoacana” ice cream parlors. In the last years, he has dedicated himself to counseling and encouraging different generations of new business owners and entrepreneurs involved in the industry.

His great career as a relentless businessman has allowed him to develop new projects and successful brands focused on transmitting the art and knowledge of a delicious tradition as is the production of ice pops, ice cream, and flavored water made with natural fruit.

Nowadays, "MICHOACÁN A PEDIR DE BOCA" is a unique and successful business model that has international importance, and comprises the experience and professionalism of master ice cream makers.
DATOS CURIOSOS

• “La Michoacana” ice pop shops originated more than 60 years ago in Tocumbo, Michoacán thanks to a homemade recipe to prepare artisan crafted ice cream.

• In 1942, the first La Michoacana ice pop shop was opened in Mexico City, next to the Palacio de Lecumberri.

• In 1959, the ice pop shops start making and selling flavored water.

• In 1960, the ice pop shops are called by different names: La Flor de Michoacán, Lindo Michoacán, Las Delicias de Michoacán, La Fuente, and of course La Michoacana.

• In 1990, based on an academic project created in ITESO University by Alejandro Andrade and two classmates, the project that would position the symbolic doll or Tarascan girl was born.

• In 2006, Alejandro Andrade sends to Chicago, USA the first modernized ice pop machine, POP CREAM.

• In 2016, "MICHOACAN A PEDIR DE BOCA" is born as a new project. In addition, a comprehensive system is created, along with a business model, and the identity's protection of the brand throughout the Americas and Europe.


La Michoacana, history of Tocumbo's ice pop makers
"Many ice pop makers, with the good intention of preserving the brands, registered them personally, since there were no agreements among them. However, many have adopted as a symbol the image of a Tarascan girl with an ice pop that Alejandro Andrade developed and promoted, and that can now be seen in many ice pop shops around the country."


The Arizona Republic
When Alejandro Andrade realized that people thought that a single family was the owner of "La michoacana" ice pop shops, he saw the opportunity of creating a business model. Nowadays, his firm sells uniforms, containers and ads with the logo to many thousand ice pop makers that carry this name.


Expansión 500
Industrias Alto y La Tocumbita son algunas empresas fundadas por Alejandro Industrias Alto and La Tocumbita are some of the companies founded by Alejandro Andrade to provide image and machinery services to "La michoacana" ice pop shops. The image of "La michoacana" ice pop shops spread on a large scale among ice pop shops where Andrade did not have any control of its use. Therefore, he established a business model that is to date being optimized to achieve success.


MB Magazine
The state of Michoacán is known for its famous ice cream and ice pops thanks to "La Michoacana" ice pop shops. It owes its success to the large number of businesses that you can find around the country. Through Alejandro Andrade's business model, we want to standardize all ice pop shops that have the name "La Michoacana"